Digital Marketing Grant
The COVID-19 pandemic shifted much of today’s shopping and consumer engagement to online platforms. Our goal is to power local businesses, enabling enterprises to upgrade to 21st century infrastructure and internal systems so they can become more resilient and support orders from the community and beyond, their storefront opened or closed.
SEEC, in cooperation with Schoharie County Office of Community Planning, has secured this grant to fund local business owners’ access to professional marketing agencies, digital strategist and technical specialists from around the region to learn, innovate, and further develop their online presence and e-commerce experience. The local Digital Strategies Initiative was conceived early 2021, after nationwide research and modeling best practices. D2B is one component of a four-level SEEC-driven, County-wide Digital Strategy to create access to: broadband infrastructure, innovation zones, innovations hubs and provide small business assistance.
Current & Previous Recipients
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Apple Barrel
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Bear Gultch Tack & Feed
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Black Willow Pond Farm
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Casey Beal Designs
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Charlotteville General Store
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Chatty Wren Coffee Roasters
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Cobleskill Golf & Country Club
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Cold Spring Farm
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Country Manor Inn
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E Harcourts
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Empty Pockets Ranch
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ForeCastle Properties LLC
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Four Star Realty Group
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Green Wolf Brewing Co.
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HERE HERE Inc.
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Hessian Hill Canine Center
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Hickory Knolls Thouroughbreds Inc.
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Jay's Day Care
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Love Shine Tea
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McGillycuddy's Natural Soap
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Middle Brook Mill
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Middleburgh Mercantile
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The Olde Tater Barn LLC
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Panther Creek Arts/BITE ME
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Relax and Expand
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River Street Social
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Rockerbox Spice Company
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Rooted Movement (Schoharie Valley Pilates)
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Sap Bush Hollow Farm
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Scrumpy Ewe Cider
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Sharon Sprigs
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Smyth/Cid Pottery
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The Studio for Art and Craft
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W. Whitman Books
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Wayward Lane Brewing
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Weathertop Farm
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Wood & Wool
Community Impact
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Expanded Business Resources and Network Connections
· 24+ Digital Marketing firms were introduced to the local small business community
· SEEC launched a Digital Enlighten Series of workshops and “Power Hours” with digital experts as a FREE resource for local businesses to continue learning tips of the digital trade
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Community and Economic Development Engagement
· A successful public-private collaboration of Schoharie County government and SEEC
· Businesses from each corner of Schoharie County benefitted (15 different municipalities served having local businesses participate)
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Community Character and Environmental Enhancements
· Leveraging broadband access enables the built environment to be fully utilized mitigating impact on the environment, preserving the working landscapes
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Business and Industry Growth
· 40 small businesses assisted: 17 ag-related and 14 located in Historic Main Districts
· 30 new jobs created, 120 jobs retained
· Capital Investment: $1,049,000
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Apple Barrel
-
Black Willow Pond Farm
-
Casey Beal Designs
-
Charlotteville General Store
-
Chatty Wren Coffee Roasters
-
Cold Spring Farm
-
Country Manor Inn
-
E Harcourts
-
Empty Pockets Ranch
-
Four Star Realty Group
-
HERE HERE
-
Hessian Hill Canine Center
-
McGillycuddy's Natural Soap
-
Middle Brook Mill
-
Love Shine Tea
-
The Olde Tater Barn
-
Panther Creek Arts
-
Relax and Expand
-
River Street Social
-
Rockerbox Spice Company
-
Rooted Movement
-
Sap Bush Hollow Farm
-
Scrumpy Ewe Cider
-
Sharon Sprigs
-
Smyth/Cid Pottery
-
W. Whitman Books
-
Wayward Lane Brewing
-
Weathertop Farm